85°C Bakery & Café
85°C Bakery & Café
85°C Bakery & Café
PROCESS DECK
ROLE
UX Designer
TEAM
Aila Anne Cataquiz
Solo Project
DURATION
May - Sept 2023
4 months
OVERVIEW
OVERVIEW
85°C Bakery & Café is known as a popular Taiwanese bakery and cafe selling a variety of coffee, tea, smoothies, bread, cakes, dessert and much more. Since 2004, they’ve opened 72 locations worldwide and is constantly busy with the demands of customers everyday.
85°C Bakery & Café is known as a popular Taiwanese bakery and cafe selling a variety of coffee, tea, smoothies, bread, cakes, dessert and much more. Since 2004, they’ve opened 72 locations worldwide and is constantly busy with the demands of customers everyday.
This case study features my redesign of a mobile app for a real bakery. Please note that this project is a personal exploration of UX design principles, guided by the Google UX Design certificate program, and the bakery mentioned is used for illustrative purposes only.
This case study features my redesign of a mobile app for a real bakery. Please note that this project is a personal exploration of UX design principles, guided by the Google UX Design certificate program, and the bakery mentioned is used for illustrative purposes only.
THE PROBLEM
THE PROBLEM
The absence of a customer loyalty rewards mobile app, that is intuitive, prevents customers from efficiently ordering ahead of time, accumulating rewards, and staying informed about the latest deals and promotions.
The absence of a customer loyalty rewards mobile app, that is intuitive, prevents customers from efficiently ordering ahead of time, accumulating rewards, and staying informed about the latest deals and promotions.
THE GOAL
THE GOAL
To create a customer loyalty rewards app that reinforces rewards and recognition of their customers.
To create a customer loyalty rewards app that reinforces rewards and recognition of their customers.
USER PAIN POINTS
USER PAIN POINTS
1
Filter for specific needs
Filter for specific needs
There are no filters for ingredients to help users with allergens or specific tastes. We can address this by adding the option to filter ingredients in the menu.
There are no filters for ingredients to help users with allergens or specific tastes. We can address this by adding the option to filter ingredients in the menu.
2
Reward points
Reward points
There are no clear indication on how to use reward points. We can help users with an information icon to give more details on rewards.
There are no clear indication on how to use reward points. We can help users with an information icon to give more details on rewards.
3
Time consuming
Time consuming
Earning points appears as a hassle and not worth it. We want the users to also view other perks and advantages they can receive from the app.
Earning points appears as a hassle and not worth it. We want the users to also view other perks and advantages they can receive from the app.
4
Accessibility features
Accessibility features
Some apps have small text which can be difficult to users. We would ensure our app uses legible text with a high contrast in colors.
Some apps have small text which can be difficult to users. We would ensure our app uses legible text with a high contrast in colors.
PERSONAS
PERSONAS
Alicia
Age:
Age:
Education:
Education:
Hometown:
Hometown:
Family:
Family:
Occupation:
Occupation:
27
27
B.S. in Hospitality
B.S. in Hospitality
Anaheim, CA
Anaheim, CA
Lives with her partner
Lives with her partner
Event Planner
Event Planner
- Alicia
- Alicia
Bakery goods are great for all times of the day. I love trying new pastries, even better when there’s a good deal!
Bakery goods are great for all times of the day. I love trying new pastries, even better when there’s a good deal!
Bakery goods are great for all times of the day. I love trying new pastries, even better when there’s a good deal!
“
“
Goals
Goals
To try new pastries when they come out
To try new pastries when they come out
To be updated with the latest deals
To be updated with the latest deals
“It would be nice to get some sort of reward for coming so often.”
“It would be nice to get some sort of reward for coming so often.”
To be aware of what is in stock
To be aware of what is in stock
Frustrations
Frustrations
There isn’t enough variety in baked goods later in the day
There isn’t enough variety in baked goods later in the day
“Sometimes I end up leaving if some of my favorites are out.”
“Sometimes I end up leaving if some of my favorites are out.”
“I’ll find out about special promotions and new products when they are already finished!”
“I’ll find out about special promotions and new products when they are already finished!”
Bio
Bio
Alicia is an event planner in Anaheim. They enjoy going to the bakery for many occasions, such as a quick bite to eat or to talk to their newest clients for her next event. They are a common regular to the bakery and love being one of the first few to try any seasonal pastries or drinks. Alicia wants to taste all the new things the bakery can offer without missing out on them.
Alicia is an event planner in Anaheim. They enjoy going to the bakery for many occasions, such as a quick bite to eat or to talk to their newest clients for her next event. They are a common regular to the bakery and love being one of the first few to try any seasonal pastries or drinks. Alicia wants to taste all the new things the bakery can offer without missing out on them.
Bella
Age:
Age:
Education:
Education:
Hometown:
Hometown:
Family:
Family:
Occupation:
Occupation:
34
34
DVM
DVM
Tolleson, AZ
Tolleson, AZ
Married with 2 kids
Married with 2 kids
Veterinarian
Veterinarian
- Bella
- Bella
I live a busy lifestyle with my career and my family. The bakery is a great place to pick up something before work and to bring home to the family.
I live a busy lifestyle with my career and my family. The bakery is a great place to pick up something before work and to bring home to the family.
“
“
Goals
Goals
To save money, whether it is from deals, rewards, or special offers
To save money, whether it is from deals, rewards, or special offers
To grab something quick to bring home to the family
To grab something quick to bring home to the family
To have ingredients and nutritional values available
To have ingredients and nutritional values available
Frustrations
Frustrations
“I buy boxes of bread for my family; it would be nice if I could save some money in anyway.”
“I buy boxes of bread for my family; it would be nice if I could save some money in anyway.”
“My youngest son is allergic to nuts; a list of ingredients or nutritional values would help put me at ease to know what my family is eating!”
“My youngest son is allergic to nuts; a list of ingredients or nutritional values would help put me at ease to know what my family is eating!”
Bio
Bio
Bella is a hardworking veterinarian and mother of two. They often grab a quick bite to eat at the bakery and may stop by again after work to bring some treats to their family. As a mother, Bella is concerned about what their kids eat day to day as well as their son’s allergies to nuts. Bella finds the bakery well-versed for casual weekend dates and to get decorative cakes for special occasions.
Bella is a hardworking veterinarian and mother of two. They often grab a quick bite to eat at the bakery and may stop by again after work to bring some treats to their family. As a mother, Bella is concerned about what their kids eat day to day as well as their son’s allergies to nuts. Bella finds the bakery well-versed for casual weekend dates and to get decorative cakes for special occasions.
DIGITAL WIREFRAMES
Low-Fidelity Prototype
MOCKUPS
High-Fidelity Prototype
TAKEAWAYS
While designing this app, I learned to just keep creating and there are no bad ideas. There will always be opportunities to improve. User research and usability studies also helped a lot in identifying pain points useful for designing forward.
TAKEAWAYS
While designing this app, I learned to just keep creating and there are no bad ideas. There will always be opportunities to improve. User research and usability studies also helped a lot in identifying pain points useful for designing forward.
TAKEAWAYS
While designing this app, I learned to just keep creating and there are no bad ideas. There will always be opportunities to improve. User research and usability studies also helped a lot in identifying pain points useful for designing forward.