Grow the Flowers
Grow the Flowers
PROCESS DECK
ROLE
UX Designer
TEAM
Aila Anne Cataquiz
Solo Project
DURATION
Sept - Nov 2023
2 months
OVERVIEW
OVERVIEW
Grow the Flowers is a conceptual store which provides deliveries for floral arrangements. They feature a trendy aesthetic to appeal to younger adults with their fun branding.
Grow the Flowers is a conceptual store which provides deliveries for floral arrangements. They feature a trendy aesthetic to appeal to younger adults with their fun branding.
This case study features a design for an e-commerce website for a conceptual flower delivery service. This is a personal project based on a floral business.
This case study features a design for an e-commerce website for a conceptual flower delivery service. This is a personal project based on a floral business.
THE PROBLEM
THE PROBLEM
The lack of an e-commerce website prevents potential customers, particularly young adults who regularly use the internet and may not be familiar with the company. These individuals are seeking convenient ways to order and deliver flowers.
The lack of an e-commerce website prevents potential customers, particularly young adults who regularly use the internet and may not be familiar with the company. These individuals are seeking convenient ways to order and deliver flowers.
THE GOAL
THE GOAL
To create an e-commerce website for a flower delivery service that represents the fun branding of Grow the Flowers.
To create an e-commerce website for a flower delivery service that represents the fun branding of Grow the Flowers.
USER PAIN POINTS
USER PAIN POINTS
1
1
1
Outdated user interface
Outdated user interface
Some current and local flower websites don’t carry similar features found in newer websites. This can be addressed by utilizing features that are popular for users in newer websites.
Some current and local flower websites don’t carry similar features found in newer websites. This can be addressed by utilizing features that are popular for users in newer websites.
2
2
Difficult customizations
Difficult customizations
There can be difficulties in customizations for flower orders. Customizations can be thorough and have options for customers.
There can be difficulties in customizations for flower orders. Customizations can be thorough and have options for customers.
3
3
No varieties in products
No varieties in products
There are flower websites that don’t offer varieties. Customers should be able to choose different flowers to their aesthetic.
There are flower websites that don’t offer varieties. Customers should be able to choose different flowers to their aesthetic.
4
4
Needs specifications
Needs specifications
Customers finds a lack of details given when purchasing flowers to be delivered to loved ones. Customers will be given a receipt and updates on their orders.
Customers finds a lack of details given when purchasing flowers to be delivered to loved ones. Customers will be given a receipt and updates on their orders.
PERSONAS
PERSONAS
Avery
Avery
Age:
Age:
Education:
Education:
Hometown:
Hometown:
Family:
Family:
Occupation:
Occupation:
22
22
B.S. in Art
B.S. in Art
Newport Beach, CA
Newport Beach, CA
Parents, 2 sisters
Parents, 2 sisters
Painter
Painter
- Avery
- Avery
Flowers helps me express my feelings and create experiences.
Flowers helps me express my feelings and create experiences.
“
“
Goals
Goals
Create an updated floral shop website.
Create an updated floral shop website.
Add a customize feature
Add a customize feature
Make navigation intuitive
Make navigation intuitive
Frustrations
Frustrations
Websites aren’t modern
Websites aren’t modern
Hard to customize orders
Hard to customize orders
Navigation is confusing
Navigation is confusing
Bio
Bio
Avery is a 22-year-old painter living in Newport Beach, CA. She lives with her 2 sisters and is often out working on events. She is busy and often doesn’t have time to jump to the store to pick out flowers she needs. Avery appreciates a good brand and the art they can create with different mediums such as flowers.
Avery is a 22-year-old painter living in Newport Beach, CA. She lives with her 2 sisters and is often out working on events. She is busy and often doesn’t have time to jump to the store to pick out flowers she needs. Avery appreciates a good brand and the art they can create with different mediums such as flowers.
Alessandro
Alessandro
Age:
Age:
Education:
Education:
Hometown:
Hometown:
Family:
Family:
Occupation:
Occupation:
37
37
B.S. in Graphic Design
B.S. in Graphic Design
Seattle, WA
Seattle, WA
Wife and daughter
Wife and daughter
Graphic Designer
Graphic Designer
- Alessandro
- Alessandro
I love to find ways to make my wife and daughter feel special and giving flowers is one of my favorite ways.
I love to find ways to make my wife and daughter feel special and giving flowers is one of my favorite ways.
“
“
Goals
Goals
Ensure accurate delivery date and times
Ensure accurate delivery date and times
Include tracking
Include tracking
Add a variety of bouquets
Add a variety of bouquets
Frustrations
Frustrations
No way to ensure my order will be arriving on time
No way to ensure my order will be arriving on time
Same bouquets available
Same bouquets available
Bio
Alessandro is a 37-year-old father and husband who works as a graphic designer. He often buys his wife and daughter flowers on special occasions, random days, and while he is away. He loves to pick from a variety of flowers. He also buys flowers to help with the ambience at home because he knows how much his wife appreciates them.
Alessandro is a 37-year-old father and husband who works as a graphic designer. He often buys his wife and daughter flowers on special occasions, random days, and while he is away. He loves to pick from a variety of flowers. He also buys flowers to help with the ambience at home because he knows how much his wife appreciates them.
DIGITAL WIREFRAMES
Low-Fidelity Prototype
MOCKUPS
High-Fidelity Prototype
TAKEAWAYS
I learned that designing within a desktop frame is very different from designing a mobile application frame. There is a lot of space to utilized and when creating a responsive design there are some sections must be altered in order to fit on a smaller screen and be clear to users.